Rudolph the catalog reindeer

Who remembers that Rudolph the Red-Nosed Reindeer was created by Montgomery Ward, the now-defunct retailer/catalog competitor of the almost defunct Sears? Here is the first animated appearance of Rudolph, directed by Max Fleischer and beautifully restored, with its original music, and presented by the Library of Congress. Santa has the barrel-chested build of Popeye’s nemesis Bluto!

P.S. The LoC took the video down a day after posting it and I don’t know why. There is no possibility of a copyright issue, so I will assume the problem is technical.

P.P.S. I asked why the video was down, and as I had assumed…

Server problems! It’s back up now.

Mike Mashon

Head, Moving Image Section
Library of Congress Packard Campus for Audio Visual Conservation

P.P.P.S. A notorious, nit-picking Internet troll going by the handle “Denro,” but who is, in fact, Dennis F. Rogers of Massachusetts, has requested — nay, demanded — that the first sentence of this post be changed as follows.

“Who remembers that Rudolph the Red-Nosed Reindeer was created by Robert L. May for Montgomery Ward, the now-defunct retailer/catalog competitor of the almost defunct Sears?”

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