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Boomer radio goes boom

June 27th, 2012

The Boston radio landscape continues to undergo upheaval. WODS — aka Oldies 103 — has stuck to its format, more or less, for almost 25 years. Some years back it dropped 50′s songs and added the 80′s, but that must not have been enough to keep the money boys at CBS happy.

Tomorrow, the oldies are being moved to the secondary HD Radio slot, and online, so that 103.3 MHz in Boston will be called AMP and play the latest hits. Let’s face it, Baby Boomers, as the most desirable consumer demographic of all time, our day is done.

Filed under: Radio