More Xuxa? This video features Latin superstar Ricky Martin when he was starting his solo career. He wouldn’t make the jump to success in English until the end of the decade. Xuxa made the attempt only a few months later, and failed utterly. But at the time of this appearance Xuxa was the superstar, and Ricky Martin was the kid who used to be in Menudo.
3 comments June 22nd, 2008
Sociologist Amelia Simpson says in her 1993 book, XUXA: The Mega-Marketing of Gender, Race, and Modernity…
She descends from her spaceship as if it were a fashion show runway, her blondness on display along with her other physical attributes, highlighted by the revealing costumes she never repeats. The ritual of arrival places the star in a glamorous context that conveys the modernity and sophistication of the first world.
I first heard about Xuxa on an NPR segment. My curiosity piqued, the first Xuxa show I saw was also the last that was shown on Univision. It was unlike anything I had ever seen. The cultural differences between mainstream America and Latin America were as stunning as, well, Xuxa herself. The blending of catchy songs, weird games, and an unbelievably flagrant display of hotpants went way beyond the Mickey Mouse Club and boys staring in wide-eyed wonder at Annette Funicello and, my favorite Mouseketeer, Cheryl Holdridge.
See for yourself in this video of Xou de Xuxa I edited from a recording made on January 9, 1993. It’s in Spanish, and not Portuguese, Xuxa’s native language. It features a few songs from the show. They are, like the K3 tunes, exemplary examples of the craft of Pop music.
8 comments June 22nd, 2008